A tour, not a ballroom
The anniversary went out to eighteen locations instead of gathering everyone in one room. That is a different kind of show: the audience is spread across the country, and every stop is somebody local first night.
Back to the wall
Equinor50 years
- Client
- Equinor
- Occasion
- 50-year anniversary
- Scale
- 18 locations · 14,000 guests
- Our role
- Project management & production
Eighteen rooms, one standard
The rooms have nothing in common. Sightlines, power, load-in, ceiling height and local crew change every time, while the show has to land the same way at every stop. That makes it a logistics problem wearing a stage.
What we ran
Project management and production across the tour, from planning through show nights. Our job was that every stop landed as the main event rather than as a touring copy of one.
What it proves
The same mindset that builds software runs a tour. Define the standard, build the system that repeats it, then be in the room when it has to hold.